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 Google search ads Get the results that matter to  you. Drive your website visits. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. GET MORE PHONE CALLS Increase customer calls with ads that feature your phone number and a click-to-call button. INCREASE STORE VISITS Get more customers in the door with business ads that help people find your company on the map. Create your first ad and help customers choose your business. Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer. For more details: +0201000499482 info@agendaco.net

  SEARCH ENGINE MARKETING (SEM) Search engines are very useful in connecting consumers with what they want through their algorithm. Marketers take advantage of this point in time in the consumer buying cycle by presenting their solution to prospective consumers whom they can serve with their products or service. We use Google Adwords, which is the most extensive search network for Pay per click (SEM) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined only as “the amount spent to get an advertisement clicked. This is where PPC (Pay per click, paid search campaign) campaigns are beneficial. Needless to say, when it comes to advertising online, the most effective way of delivering paid traffic to your site is through a successful paid search campaign. However, this is easier said than done as it is complicated to make a paid search campaign...

  SEARCH ENGINE OPTIMIZATION (SEO) SEO is a technique which helps search engines find and rank a site higher than the other sites in response to a search query. Our SEO Experts will work with you to identify appropriate keywords basis your product or service offering and will help you optimize  your site by developing appropriate unique content. Our experts know how search engines work and what people search for, they will identify the actual search terms or keywords typed into search engines. They will also optimize  your site beyond keywords/content by looking into and editing your HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. We will also promote your site to increase the number of backlinks, or inbound links to improve its search ranking.

  How to develop a brand strategy? To develop a brand strategy, you must first understand where you stand with respect to business strategy. Know what kind of firm you want to be, and whether you want to grow organically. Then, you should profile your target audience, and decide on what things you want to communicate to them. After that, decide on your brand name, logo and tagline and formulate a positioning statement. Develop your messaging strategy, look at your content marketing strategy. Next, build a website- and develop your brand toolkit that has the resources you need to make a case to your clients, investors and customers that you are a proven player in your field. Finally, you have to give your strategy a trial run. Implement and see what is working you and what is not. Accordingly, fine tune your approach. How to develop your brand strategy? Follow these steps to develop your brand strategy: 1. Self-audit of business strategy: How do you envision your business to be? All...

  What is a good branding strategy? A good branding strategy is one that incorporates the following elements: A strong purpose: A brand stands for something. Your values and principles are what define your purpose. For example, Tesla defines its mission as “to accelerate the world's transition to sustainable energy”. Clear understanding of its target audience: Who are you talking to? When you know who they are like and what they find relatable, you can appeal to them in a way that clicks. Think of Levis- it focuses on the urban youth and speaks to them in a way that they find relatable. A strong emotional connect with the audience: When you know what your audience finds dear or holds important, you can invoke strong emotions which get the customers invested in your brand for long. A great example is Nike- it invokes strong emotions in its followers, and has built up an extremely loyal customer base as a result. Efficient messaging: Say the right things, use the right words and use ...

  What are the 4 branding strategies? There are 4 common types of branding strategies: Personal branding: When the brand develops around a personality, and the branding strategy is about establishing that person as an authority in a field and a thought leader in the market. Product branding: When you have a tangible product, you can build a brand around you. Literally, any product you use today is an example of a product brand- like Tata Salt or Bata shoes. Corporate branding: This is about branding for the umbrella brand under which a number of distinct brands exist. Think of conglomerates like Bajaj or ITC. They have very distinct business verticals- but all of them follow some common values and approaches which target a specific range of target audiences. Local branding or private-label branding: This is what small businesses do to stand out from their local competitors. You can look at any two shops in your neighborhood market that sell the same item- and you will understand ho...

  Step by step guide for building a brand strategy 1 What is your overall business strategy? Identify the purpose of your brand and ask yourself certain questions, like: What type of firm do you want? Are you planning to grow organically? If you are clear about where you want to take your firm, your brand will help you get there. 2. Who are your customers? Identify your target clients. If you think you will sell your product to everyone, you are making a big mistake. If you have a clearly defined target audience, it will help you grow and earn profits because ‘narrower the focus, faster the growth. Study their perspective and priorities. You need to anticipate their needs and communicate them in a language that resonates with them. 3. Develop a unique logo, name, and tagline: Does your brand name and logo really define your brand personality? If not, you need to revamp it. Your brand name must go with the services you provide. If you don’t want to touch the brand name- then a ...

  Why does your brand need a defined brand strategy? Successful branding creates brand equity. People would want to spend their money on your product just because it’s your product. Brand strategy is precisely the way you build up this equity. The best example of a brand with high brand equity is Apple. Apple launches almost similar products in terms of features, yet their fan following is huge, and people want to buy their product just because Apple launched it. They have achieved this recognition because they knew how to approach their customers. Their brand personality is about lifestyle, hopes, dreams, and aspirations. They were aware of the demands of their audience and found a way to communicate with them and function as a business that has ensured that they are here for the long term. All in all, Apple is an example of designing and executing a good brand strategy. What are the types of branding strategies? Branding strategies come in different forms. While th...

  Influencer Marketing This focuses on leveraging individuals who have influence over potential buyers and orienting activities around these individuals to drive a brand message to the larger market. With this, a brand inspires or compensates influencers (which can include celebrities, content creators, customer advocates, and employees) to get the word out on their behalf.

  What do you think a brand is? Is it limited to a logo, name, slogan, or product? Well, it’s more than that. Merely selecting a logo and creating a unique slogan won’t bring goodwill and profit. Your brand covers the entire experience your customers have with your company. To earn goodwill and make your space in the market, you need a good brand strategy. In this blog, you will learn what is a brand strategy and how to build one. ?What is a brand strategy Suppose you have a brand with an attractive logo, a catchy slogan, and you sell quality products. Do you think that’s enough to guarantee its survival and growth? This is why you need a good brand strategy in place. A brand strategy not only helps you define who you are and who you are speaking to but also has a vision for evolution. In order to build a sustainable brand, engage its customers, build up a steady base and cement its reputation; a brand needs to have a clear blueprint for growing. Every brand needs to consider the f...