How to develop a brand strategy?

 

1. How to develop a brand strategy?

   To develop a brand strategy, you must first understand where you stand with respect to business strategy. Know what kind of firm you want to be, and whether you want to grow organically. Then, you should profile your target audience, and decide on what things you want to communicate to them. After that, decide on your brand name, logo and tagline and formulate a positioning statement.
   
   Develop your messaging strategy, look at your content marketing strategy. Next, build a website- and develop your brand toolkit that has the resources you need to make a case to your clients, investors and customers that you are a proven player in your field.
   
   Finally, you have to give your strategy a trial run. Implement and see what is working you and what is not. Accordingly, fine tune your approach.

2. How to develop your brand strategy?

   Follow these steps to develop your brand strategy:
   1. Self-audit of business strategy: How do you envision your business to be? All decisions must step from your vision.
   2. Know your target audience.
   3. Decide on brand name, logo and tagline
   4. Have a brand value proposition in place. This will set forth the purpose of your brand.
   5. Develop your messaging strategy. What will you say, what words to use and how to say them.
   6. Have a content marketing strategy in place.
   7. Create your website
   8. Create a marketing toolkit. It should have testimonials, case studies, white papers- anything that establishes you as a credible brand and act as valuable resources.
   9. Finally, implement your strategy and give it a trial run. Tweak where necessary.