Types of branding strategies

 

1. What are the 4 branding strategies?

   There are 4 common types of branding strategies:
   
   Personal branding:
   When the brand develops around a personality, and the branding strategy is about establishing that person as an authority in a field and a thought leader in the market.
   
   Product branding:
   When you have a tangible product, you can build a brand around you. Literally, any product you use today is an example of a product brand- like Tata Salt or Bata shoes.
   
   Corporate branding:
   This is about branding for the umbrella brand under which a number of distinct brands exist. Think of conglomerates like Bajaj or ITC. They have very distinct business verticals- but all of them follow some common values and approaches which target a specific range of target audiences.
   
   Local branding or private-label branding:
   This is what small businesses do to stand out from their local competitors. You can look at any two shops in your neighborhood market that sell the same item- and you will understand how local branding works. In these cases, the brands want to distinguish themselves as the best brand in a community and communicate accordingly with the customers.