Skip to main content

Home

 Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.

It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers approach the planning stage of marketing.

The marketing mix, which outlines the specifics of the product and how it will be sold,is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements.

The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.

Comments

Post a Comment

Popular posts from this blog

How to use Facebook ads manager

  How to Use Facebook Ads Manager By Flo Boniface Updated on March 5, 2020 12 minute read Facebook Ads Manager can help you to find and connect with your ideal customers, increase brand awareness, and most importantly drive sales for your business. And while getting to grips with all Facebook Ads Manager’s settings and features can feel overwhelming, learning how to correctly set up your ads really pays off for both your Published March 5, 2020 Share Share on Facebook(opens new window) Share on Twitter(opens new window) Share on LinkedIn(opens new window) Share on Pinterest(opens new window) Share on Reddit(opens new window) Facebook Ads Manager can help you to find and connect with your ideal customers, increase brand awareness, and most importantly drive sales for your business. And while getting to grips with all Facebook Ads Manager’s settings and features can feel overwhelming, learning how to correctly set up your ads really pays off for  both your Fa...
Post a Comment
Read more

Marketing strategy

When running a small business, a good marketing plan is essential. You need to work hard to stand out in the crowd – not just against local competitors but against larger corporations in the same industry.  This can be tough, especially if you’re a small operation. There are a thousand things to keep track of, from obvious concerns like profit margins and stock levels to more specific issues like  DevSecOps compliance  before you can even begin to think of marketing strategies. Luckily, there are lots of different ways you can make marketing easy, even as a small business. Using a specific marketing strategy will make drawing in customers simpler, which frees up more time for you to focus on everything else.  We’ve listed a few key strategies below that are guaranteed to help you grow your business and achieve your marketing goals.    1. Content Marketing Content marketing is a broad term, and many of the other strategies we’ll discuss involve elements of t...
Post a Comment
Read more
  SEARCH ENGINE OPTIMIZATION (SEO) SEO is a technique which helps search engines find and rank a site higher than the other sites in response to a search query. Our SEO Experts will work with you to identify appropriate keywords basis your product or service offering and will help you optimize  your site by developing appropriate unique content. Our experts know how search engines work and what people search for, they will identify the actual search terms or keywords typed into search engines. They will also optimize  your site beyond keywords/content by looking into and editing your HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. We will also promote your site to increase the number of backlinks, or inbound links to improve its search ranking.
Post a Comment
Read more