SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING (SEM)

Search engines are very useful in connecting consumers with what they want through their algorithm. Marketers take advantage of this point in time in the consumer buying cycle by presenting their solution to prospective consumers whom they can serve with their products or service.

We use Google Adwords, which is the most extensive search network for Pay per click (SEM) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined only as “the amount spent to get an advertisement clicked. This is where PPC (Pay per click, paid search campaign) campaigns are beneficial. Needless to say, when it comes to advertising online, the most effective way of delivering paid traffic to your site is through a successful paid search campaign. However, this is easier said than done as it is complicated to make a paid search campaign work for you. This is where expert at Agenda Consulting can help you achieve your business objective.

Comments

How to use Facebook ads manager

How to Use Facebook Ads Manager By Flo Boniface Updated on March 5, 2020 12 minute read Facebook Ads Manager can help you to find and connect with your ideal customers, increase brand awareness, and most importantly drive sales for your business. And while getting to grips with all Facebook Ads Manager’s settings and features can feel overwhelming, learning how to correctly set up your ads really pays off for both your Published March 5, 2020 Share Share on Facebook(opens new window) Share on Twitter(opens new window) Share on LinkedIn(opens new window) Share on Pinterest(opens new window) Share on Reddit(opens new window) Facebook Ads Manager can help you to find and connect with your ideal customers, increase brand awareness, and most importantly drive sales for your business. And while getting to grips with all Facebook Ads Manager’s settings and features can feel overwhelming, learning how to correctly set up your ads really pays off for both your Fa...

Marketing strategy

When running a small business, a good marketing plan is essential. You need to work hard to stand out in the crowd – not just against local competitors but against larger corporations in the same industry. This can be tough, especially if you’re a small operation. There are a thousand things to keep track of, from obvious concerns like profit margins and stock levels to more specific issues like DevSecOps compliance before you can even begin to think of marketing strategies. Luckily, there are lots of different ways you can make marketing easy, even as a small business. Using a specific marketing strategy will make drawing in customers simpler, which frees up more time for you to focus on everything else. We’ve listed a few key strategies below that are guaranteed to help you grow your business and achieve your marketing goals. 1. Content Marketing Content marketing is a broad term, and many of the other strategies we’ll discuss involve elements of t...

SEARCH ENGINE OPTIMIZATION (SEO) SEO is a technique which helps search engines find and rank a site higher than the other sites in response to a search query. Our SEO Experts will work with you to identify appropriate keywords basis your product or service offering and will help you optimize your site by developing appropriate unique content. Our experts know how search engines work and what people search for, they will identify the actual search terms or keywords typed into search engines. They will also optimize your site beyond keywords/content by looking into and editing your HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. We will also promote your site to increase the number of backlinks, or inbound links to improve its search ranking.

Agenda consultant

Search This Blog