SEARCH ENGINE MARKETING

 

SEARCH ENGINE MARKETING (SEM)

Search engines are very useful in connecting consumers with what they want through their algorithm. Marketers take advantage of this point in time in the consumer buying cycle by presenting their solution to prospective consumers whom they can serve with their products or service.

We use Google Adwords, which is the most extensive search network for Pay per click (SEM) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined only as “the amount spent to get an advertisement clicked. This is where PPC (Pay per click, paid search campaign) campaigns are beneficial. Needless to say, when it comes to advertising online, the most effective way of delivering paid traffic to your site is through a successful paid search campaign. However, this is easier said than done as it is complicated to make a paid search campaign work for you. This is where expert at Agenda Consulting can help you achieve your business objective.