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 Google search ads Get the results that matter to  you. Drive your website visits. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. GET MORE PHONE CALLS Increase customer calls with ads that feature your phone number and a click-to-call button. INCREASE STORE VISITS Get more customers in the door with business ads that help people find your company on the map. Create your first ad and help customers choose your business. Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer. For more details: +0201000499482 info@agendaco.net

  What Is a Marketing Plan?  A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its  target market . A marketing plan details the outreach and PR campaigns to be undertaken over a period, including how the company will measure the effect of these initiatives. The functions and components of a marketing plan include the following: Market research to support pricing decisions and new market entries Tailored messaging  that targets certain demographics and geographic areas Platform selection for product and service promotion: digital, radio, Internet, trade magazines, and the mix of those platforms for each campaign Metrics that measure the results of marketing efforts and their reporting timelines A marketing plan is based on a company’s overall marketing strategy. KEY TAKEAWAYS The marketing plan details the strategy that a company will use to market its products t...

  What Is a Marketing Mix?  A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion. Effective marketing touches on a broad range of areas as opposed to fixating on one message. Doing so helps reach a wider audience, and by keeping the four Ps in mind, marketing professionals are better able to maintain focus on the things that really matter. Focusing on a marketing mix helps organizations make strategic decisions when launching new products or revising existing products. KEY TAKEAWAYS A marketing mix often refers to E. Jerome McCarthy's four Ps: product, price, placement, and promotion. The different elements of a marketing mix work in conjunction with one another. Consumer-centric marketing mixes incorporate a focus on customers into their approaches. Understanding Marketing Mix  The four Ps classificatio...

  SEARCH ENGINE MARKETING (SEM) Search engines are very useful in connecting consumers with what they want through their algorithm. Marketers take advantage of this point in time in the consumer buying cycle by presenting their solution to prospective consumers whom they can serve with their products or service. We use Google Adwords, which is the most extensive search network for Pay per click (SEM) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined only as “the amount spent to get an advertisement clicked. This is where PPC (Pay per click, paid search campaign) campaigns are beneficial. Needless to say, when it comes to advertising online, the most effective way of delivering paid traffic to your site is through a successful paid search campaign. However, this is easier said than done as it is complicated to make a paid search campaign...

  SEARCH ENGINE OPTIMIZATION (SEO) SEO is a technique which helps search engines find and rank a site higher than the other sites in response to a search query. Our SEO Experts will work with you to identify appropriate keywords basis your product or service offering and will help you optimize  your site by developing appropriate unique content. Our experts know how search engines work and what people search for, they will identify the actual search terms or keywords typed into search engines. They will also optimize  your site beyond keywords/content by looking into and editing your HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. We will also promote your site to increase the number of backlinks, or inbound links to improve its search ranking.

  How to develop a brand strategy? To develop a brand strategy, you must first understand where you stand with respect to business strategy. Know what kind of firm you want to be, and whether you want to grow organically. Then, you should profile your target audience, and decide on what things you want to communicate to them. After that, decide on your brand name, logo and tagline and formulate a positioning statement. Develop your messaging strategy, look at your content marketing strategy. Next, build a website- and develop your brand toolkit that has the resources you need to make a case to your clients, investors and customers that you are a proven player in your field. Finally, you have to give your strategy a trial run. Implement and see what is working you and what is not. Accordingly, fine tune your approach. How to develop your brand strategy? Follow these steps to develop your brand strategy: 1. Self-audit of business strategy: How do you envision your business to be? All...

  What is a good branding strategy? A good branding strategy is one that incorporates the following elements: A strong purpose: A brand stands for something. Your values and principles are what define your purpose. For example, Tesla defines its mission as “to accelerate the world's transition to sustainable energy”. Clear understanding of its target audience: Who are you talking to? When you know who they are like and what they find relatable, you can appeal to them in a way that clicks. Think of Levis- it focuses on the urban youth and speaks to them in a way that they find relatable. A strong emotional connect with the audience: When you know what your audience finds dear or holds important, you can invoke strong emotions which get the customers invested in your brand for long. A great example is Nike- it invokes strong emotions in its followers, and has built up an extremely loyal customer base as a result. Efficient messaging: Say the right things, use the right words and use ...

  What are the 4 branding strategies? There are 4 common types of branding strategies: Personal branding: When the brand develops around a personality, and the branding strategy is about establishing that person as an authority in a field and a thought leader in the market. Product branding: When you have a tangible product, you can build a brand around you. Literally, any product you use today is an example of a product brand- like Tata Salt or Bata shoes. Corporate branding: This is about branding for the umbrella brand under which a number of distinct brands exist. Think of conglomerates like Bajaj or ITC. They have very distinct business verticals- but all of them follow some common values and approaches which target a specific range of target audiences. Local branding or private-label branding: This is what small businesses do to stand out from their local competitors. You can look at any two shops in your neighborhood market that sell the same item- and you will understand ho...

  Step by step guide for building a brand strategy 1 What is your overall business strategy? Identify the purpose of your brand and ask yourself certain questions, like: What type of firm do you want? Are you planning to grow organically? If you are clear about where you want to take your firm, your brand will help you get there. 2. Who are your customers? Identify your target clients. If you think you will sell your product to everyone, you are making a big mistake. If you have a clearly defined target audience, it will help you grow and earn profits because ‘narrower the focus, faster the growth. Study their perspective and priorities. You need to anticipate their needs and communicate them in a language that resonates with them. 3. Develop a unique logo, name, and tagline: Does your brand name and logo really define your brand personality? If not, you need to revamp it. Your brand name must go with the services you provide. If you don’t want to touch the brand name- then a ...