When running a small business, a good marketing plan is essential. You need to work hard to stand out in the crowd – not just against local competitors but against larger corporations in the same industry. This can be tough, especially if you’re a small operation. There are a thousand things to keep track of, from obvious concerns like profit margins and stock levels to more specific issues like DevSecOps compliance before you can even begin to think of marketing strategies. Luckily, there are lots of different ways you can make marketing easy, even as a small business. Using a specific marketing strategy will make drawing in customers simpler, which frees up more time for you to focus on everything else. We’ve listed a few key strategies below that are guaranteed to help you grow your business and achieve your marketing goals. 1. Content Marketing Content marketing is a broad term, and many of the other strategies we’ll discuss involve elements of this. It’s a truly essential s
How to Use Facebook Ads Manager By Flo Boniface Updated on March 5, 2020 12 minute read Facebook Ads Manager can help you to find and connect with your ideal customers, increase brand awareness, and most importantly drive sales for your business. And while getting to grips with all Facebook Ads Manager’s settings and features can feel overwhelming, learning how to correctly set up your ads really pays off for both your Published March 5, 2020 Share Share on Facebook(opens new window) Share on Twitter(opens new window) Share on LinkedIn(opens new window) Share on Pinterest(opens new window) Share on Reddit(opens new window) Facebook Ads Manager can help you to find and connect with your ideal customers, increase brand awareness, and most importantly drive sales for your business. And while getting to grips with all Facebook Ads Manager’s settings and features can feel overwhelming, learning how to correctly set up your ads really pays off for both your Facebook and Instagram strateg